JHDD Branding Report — 2026.09.23
Wedge’s Bastét toothpaste identity deliberately disregards conventional category aesthetics. A pattern emerging across recent brand launches highlights a strategic shift
Read MoreA curated collection of cutting-edge typography, brand identity systems, and innovative packaging design shaping global visual culture.
Wedge’s Bastét toothpaste identity deliberately disregards conventional category aesthetics. A pattern emerging across recent brand launches highlights a strategic shift
Read MoreJKR’s refreshed identity for Tropical Smoothie Cafe aims to bring “Florida sunshine” into its visual language. This specific detail highlights
Read MoreGlobal design agency JKR recently unveiled a fresh new identity for Tropical Smoothie Cafe, injecting “a little Florida sunshine” into
Read MoreFreda Gu’s Aesop Concept ‘Eidesis’ uses layered construction and rippling water patterns to create an unfolding packaging ritual. These recent
Read MoreWedge’s Bastét toothpaste features a brand identity described as making “absolutely no sense for its category.” This perceived incongruity connects
Read MoreThe global design agency JKR recently unveiled a fresh identity for Tropical Smoothie Cafe, featuring a visual approach described as
Read MoreFreda Gu’s Aesop Concept ‘Eidesis’ uses layered construction and rippling water patterns to transform the act of opening a fragrance
Read MoreWedge’s Bastét toothpaste design actively disregards typical oral care aesthetics, presenting a technically advanced ingredient with an identity more akin
Read MoreFreda Gu’s Aesop Concept ‘Eidesis’ uses layered construction to explore reflection and discovery. This design, alongside Belcanto’s expressive singing mouths
Read MoreWedge’s Bastét toothpaste identity prioritizes emotional resonance over functional explanation. Across disparate categories, a consistent pattern emerges: brands are deliberately
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