Packaging

Odds Studio’s design for Rallie canned cocktails features eye-catching cans that visually mimic produce stickers. This approach highlights a clear

The Rallie canned cocktail, designed by Odds Studio, uses a produce sticker aesthetic to differentiate its ready-to-drink format. This approach,

Odds Studio’s design for the canned cocktail Rallie directly confronts the expectation of sleek simplicity by wrapping its product in

Fungo Design’s Harvestime packaging uses wavy vertical bands, borrowing from soil and regional landscapes, to depict seasonality for premium fruit

Pabst Blue Ribbon’s Friday the 13th 12-pack features a punch-out Jason Voorhees hockey mask directly integrated into the carton. This

Dehusk by Mild Side Studio brings unexpected shelf presence to coconut milk with its distinct seafoam and deep teal colors.

Brill Whisky by Harcus Design utilizes white textured paper and irregular label shapes to evoke the remote landscapes of Tasmania,

Mammamia’s 1980s Milanese typography for its THC gummies demonstrates a growing trend: packaging as a deeply immersive narrative device. The

Dynamite Valley’s recent redesign for its craft beer exemplifies a burgeoning trend in packaging, featuring paper-wrapped bottles that evoke the