JHDD Packaging Report — 2026.09.27
Hidden Valley’s Spooky Ranch glow-in-the-dark bottle demonstrates a clear trend toward experiential novelty in everyday products. This pursuit of distinct
Read MoreA curated collection of cutting-edge typography, brand identity systems, and innovative packaging design shaping global visual culture.
Hidden Valley’s Spooky Ranch glow-in-the-dark bottle demonstrates a clear trend toward experiential novelty in everyday products. This pursuit of distinct
Read MoreGranola’s repeated declaration “not for breakfast” across London Underground advertising campaigns challenged typical product associations. This deliberate subversion of expectation
Read MoreCorraini’s Sedicesimo project employs a fixed 16-page signature as a quarterly blank slate, representing a deliberate embrace of structural constraint
Read MoreLittle Latke’s custom potato typography, designed by Wonderkind, exemplifies a subtle yet potent trend in contemporary packaging. This detail, alongside
Read MoreWedge’s brand identity for Bastét toothpaste prioritizes an utterly gorgeous visual experience over literal category sense. This approach, where a
Read MoreAiqi Zhang’s reflection on how observation and cultural memory shape her creative practice, particularly finding meaning in small details, highlights
Read MoreLeckerlee’s strategy of releasing 46 distinct lebkuchen tin designs over fifteen years demonstrates a deliberate shift towards packaging as enduring
Read MoreWedge’s design for Bastét toothpaste leverages a visual identity that deliberately makes “no sense” for its category. This deliberate incongruity,
Read MoreJKR’s recent brand refresh for Tropical Smoothie Cafe introduced a visual identity infused with “Florida sunshine.” This swift aesthetic shift,
Read MoreMother Design’s brand identity for the psychic platform Keen taps into a 90s New Age sensibility, signaling a calculated departure
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