Packaging

The custom whisky bottle bags from the Crown Royal and Juicy Couture collaboration exemplify a broader industry trend. This trend

Crown Royal and Juicy Couture’s custom whisky bottle bags exemplify a push for tactile luxury within the unboxing experience. This

The custom whisky bottle bags for Crown Royal and Juicy Couture, crafted from a velvety material, signal a broader industry

Heinz’s limited-edition Love Lid, offering three flow settings for ketchup, exemplifies a broader shift in packaging. This direct user control,

The Heinz Love Lid demonstrates a strategic shift toward user-controlled interaction directly at the point of product dispensation. This push

JDO’s work for Liu Yue Xian employs a die-cut shield to frame rare mushrooms and saffron, elevating everyday seasoning to

OTZ LAB’s fragrance packaging rejects conventional luxury cues, opting instead for test tubes and matte steel, translating brand identity into

OTZ LAB’s fragrance packaging employs test tubes and matte steel, moving decisively away from expected luxury cues. A clear pattern

OTZ LAB’s fragrance packaging eschews traditional luxury signifiers, choosing test tubes and matte steel instead of velvet and gold foil.

Violaine et Jérémy’s work, characterized by hyper-detailed illustration and artisanal materiality, challenges the industry’s digital-first design assumptions. These diverse projects