Packaging

Freda Gu’s Aesop Concept ‘Eidesis’ uses layered construction and rippling water patterns to transform the act of opening a fragrance

Freda Gu’s Aesop Concept ‘Eidesis’ uses layered construction to explore reflection and discovery. This design, alongside Belcanto’s expressive singing mouths

Redken’s concept rebrand, designed by Dahyun Kang, revisits the brand’s scientific roots through vintage laboratory cues and squared forms. These

Cirque du Soleil extends its performance beyond the stage with packaging adorned with acrobats and circus acts, transforming a simple

Oatly’s recent packaging in Sweden dedicates an entire side panel to promoting The 89 Percent Project. This prominent display, alongside

Valeria Kokur hand-makes fonts out of unconventional materials like olive oil and shaving cream, underscoring a growing industry focus on

Oatly’s recent decision to dedicate a side panel of its cartons to The 89 Percent Project signifies a profound shift

Valeria Kokur’s process of hand-making fonts from materials like olive oil and shaving cream highlights a fundamental shift in how

Arlo’s mission to bring culinary argan oil to the American market, repositioning the product with premium pantry design conventions, exemplifies

Beyoncé’s $1K “beykeeper collector’s box” suggests a growing willingness for consumers to invest in packaging as a standalone item, separate