Packaging

OTZ LAB’s fragrance packaging employs test tubes and matte steel, moving decisively away from expected luxury cues. A clear pattern

OTZ LAB’s fragrance packaging eschews traditional luxury signifiers, choosing test tubes and matte steel instead of velvet and gold foil.

Violaine et Jérémy’s work, characterized by hyper-detailed illustration and artisanal materiality, challenges the industry’s digital-first design assumptions. These diverse projects

Paris’ redesign by Imago Ogilvy elevates a simple biscuit by making its waffle texture the primary visual artwork. This directness,

Freshcada’s symmetrical blue birds and olive branches on a crisp white can show a deliberate shift in how functional beverages

Atomerg Studio’s SOOR eye health supplement packaging eschews the usual clinical whites for a design that visually resembles stacked building

Atomerg Studio’s packaging for SOOR eye health supplements divides a simple carton into four distinct, color-blocked panels, each representing a

Fix My Curls built an entire brand identity around a single curl shape, rejecting the quiet minimalism prevalent on haircare

The functional mini vending machine for Hi-Chew’s miniature candy bags suggests packaging is evolving beyond mere containment into interactive play.

Stranger & Stranger’s design for La Petite Victoire features a bespoke, studded black glass bottle, pushing the boundaries of tactile