Branding

Wedge’s Bastét toothpaste identity prioritizes emotional resonance over functional explanation. Across disparate categories, a consistent pattern emerges: brands are deliberately

Oodles, the noodle joint identity by Studio South, deliberately evokes the aesthetic of a hip skate brand. This approach is

Studio South’s identity for the noodle joint Oodles directly borrows the visual language of a hip skate brand, employing no-nonsense

Studio South’s identity for noodle joint Oodles applies a no-nonsense stocky black lettering on a postbox red background, evoking skate

Studio South developed an identity for Oodles that makes a noodle joint resemble a perennially hip skate brand. A distinct

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde actively courts confusion and historical inaccuracy. This approach reflects a growing trend

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde features an aesthetic described as both “antiquey” and incorporating “hearts and dusky

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde features branding that swings between an “antiquey” feel and “Trewley Precious lash

Anatomy’s recent identity for the Horniman Museum embraces the aesthetic of steampunk, a subculture described by some as visually “hideous.”

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde is described as “infuriatingly historically inaccurate,” yet achieves a distinct brand presence.