Branding

All Purpose ditched traditional wine clichés for Ancestrel’s lurid new identity, using a visual language far removed from typical vineyard

Pentagram New York’s identity for LenLen, a Manhattan “shophouse” style Thai restaurant, is characterized by its “controlled chaos.” This approach

Pentagram New York’s identity for the Manhattan Thai restaurant LenLen achieves genuine effortlessness through controlled chaos. This deliberate pursuit of

Coca-Cola’s recent identity work by JKR demonstrates a deep reluctance to alter its iconic red and white visual system. This

JKR’s new identity for Coca-Cola demonstrates that maintaining a distinctive visual presence can involve minimal perceptible change. Across recent projects,

JKR’s approach to Coca-Cola’s identity updates demonstrated a strategic restraint, preserving its iconic red and white script. All these examples,

DutchScot’s branding for the Fjord sauna and cold plunge experience avoids conventional wellness tropes by positioning the offering between architecture,

20(Something) designed specific T-shirts for Open Point emblazoned with text across the back, a concrete detail in a broader trend.

Pentagram New York’s work for Rugiet uses unabashedly phallic designs for the male health brand. This signals a strategic embrace