Branding

Vrints-Kolsteren’s identity for pizza restaurant Napoli on the Road leverages a deliberate “mischief to minimalism.” This approach mirrors a broader,

Pentagram New York’s surprisingly joyful brand identity for Mozilla’s Nothing Personal signals a nuanced, yet powerful, shift in how visual

Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category, yet its distinctiveness offers a clear lesson in

Granola’s repeated declaration “not for breakfast” across London Underground advertising campaigns challenged typical product associations. This deliberate subversion of expectation

Wedge’s brand identity for Bastét toothpaste prioritizes an utterly gorgeous visual experience over literal category sense. This approach, where a

Wedge’s design for Bastét toothpaste leverages a visual identity that deliberately makes “no sense” for its category. This deliberate incongruity,

Mother Design’s brand identity for the psychic platform Keen taps into a 90s New Age sensibility, signaling a calculated departure

Wedge’s Bastét toothpaste identity deliberately disregards conventional category aesthetics. A pattern emerging across recent brand launches highlights a strategic shift

Wedge’s Bastét toothpaste features a brand identity described as making “absolutely no sense for its category.” This perceived incongruity connects

Wedge’s Bastét toothpaste design actively disregards typical oral care aesthetics, presenting a technically advanced ingredient with an identity more akin