Branding

All Purpose’s “lurid” new identity for Ancestrel decisively rejects established visual tropes within the natural wine category. Across the diverse

Accept & Proceed’s recent brand identity work for Vans understood that the iconic three-hole plimsolls, beloved to the point of

Accept & Proceed’s identity for Vans did not reinvent the beloved three-hole plimsoll brand; it understood its existing, worn-in equity.

Vans’ new brand identity by Accept & Proceed retains the company’s well-loved three-hole plimsolls aesthetic, resisting wholesale reinvention. Across these

Pentagram New York’s identity for LenLen achieved a genuinely effortless visual system. Across these examples, there is a recurring strategic

Accept & Proceed’s new brand identity for Vans subtly reinforces the classic three-hole plimsoll, highlighting a strategic shift in how

All Purpose ditched wine clichés in its “lurid” new identity for natural wine importer Ancestrel. This push towards deliberate aesthetic

JKR proved that for Coca-Cola, the smartest rebrand was barely a rebrand at all. The recent brand identity projects collectively

All Purpose delivered a lurid new identity for natural wine importer Ancestrel, deliberately ditching traditional wine clichés. A clear pattern

Pentagram New York’s identity for the Thai restaurant LenLen achieves a specific “controlled chaos” that appears genuinely effortless. This deliberate