Branding

The logo for Midnight Hotdog, designed by SMLXL, depicts two dogs, one sniffing the other’s rear. This specific visual detail,

The SMLXL design for Midnight Hotdog featured a logo of two dogs, one sniffing the other’s bum. Across various sectors,

SMLXL’s branding for Midnight Hotdog includes a logo featuring two dogs sniffing each other’s bums. This specific detail exemplifies a

SMLXL’s joyful designs for Midnight Hotdog’s ‘dog fur mist’ included an ingenuously earwormish jingle. This detailed attention to a niche

Base Design lavished the same respect and craft on Ray’s, an ’80s small-town seafood spot, as they would a global

Base Design applied its international expertise to Ray’s, a small-town ’80s seafood spot, treating it with the same reverence as

Base Design’s rigorous work on Ray’s, a local 80s seafood spot, signals a critical reorientation in brand strategy. These recent

Base Design, an international agency with offices from New York to Saigon, applied its craft to Ray’s, an ’80s small-town

Pentagram’s visual identity for the Museum of Narratives (MoN Takanawa) in Tokyo utilizes a simple spiral to bridge traditional Japanese

Base Design’s identity for Ray’s, a smalltown ’80s seafood spot, represents a detailed application of high-level strategic thinking typically reserved