JHDD Branding Report — 2026.08.11
All Purpose ditched wine clichés in its “lurid” new identity for natural wine importer Ancestrel. This push towards deliberate aesthetic
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Visual Design
A curated collection of cutting-edge typography, brand identity systems, and innovative packaging design shaping global visual culture.
JHDD Typography Report — 2026.08.10
The travelogue ‘Book the Trip’ documents 700 photographs of rare and one-of-a-kind letterforms collected over three decades. This extensive collection
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JHDD Packaging Report — 2026.08.10
OTZ LAB’s fragrance packaging rejects conventional luxury cues, opting instead for test tubes and matte steel, translating brand identity into
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JHDD Branding Report — 2026.08.10
JKR proved that for Coca-Cola, the smartest rebrand was barely a rebrand at all. The recent brand identity projects collectively
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JHDD Typography Report — 2026.08.09
Karlssonwilker’s identity for Calder Gardens explicitly championed a slow, collaborative process over AI-driven speed. This emphasis on deliberate method over
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JHDD Packaging Report — 2026.08.09
OTZ LAB’s fragrance packaging employs test tubes and matte steel, moving decisively away from expected luxury cues. A clear pattern
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JHDD Branding Report — 2026.08.09
All Purpose delivered a lurid new identity for natural wine importer Ancestrel, deliberately ditching traditional wine clichés. A clear pattern
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JHDD Typography Report — 2026.08.08
Rosebriar, from Laura Worthington Design, features modern OpenType capabilities that enhance its “storybook charm.” This specific detail reflects a broader
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JHDD Packaging Report — 2026.08.08
OTZ LAB’s fragrance packaging eschews traditional luxury signifiers, choosing test tubes and matte steel instead of velvet and gold foil.
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JHDD Branding Report — 2026.08.08
Pentagram New York’s identity for the Thai restaurant LenLen achieves a specific “controlled chaos” that appears genuinely effortless. This deliberate
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